The advertisement begins with a man stating ‘We want people to remember our name; outpost.com. That’s why we went to day care centres all across this great country of ours and met with youngsters. Then we permanently tattooed their foreheads with our name.’ The advertisement then shows a number of the children crying with the tattoo on their forehead. The advertisement ends with the man at the beginning saying ‘Excessive? Maybe. But we’re on a mission.’ The advertisement also points out that complaints should be sent to outpost.com.