Creating Cult Brands: Building Brand Equity

  • Realizing and Fulfilling the Power of the Brand
  • Managing Elements of the Brand
    • Brand Position
    • Brand Promise
    • Brand Personality
    • Brand Story
    • Brand Associations
    • Brand Plan
  • Loyalty and Cult Brands: Creating An Emotional Bond with the Consumer
  • Cult Brands: Garnering a Higher Social Meaning
  • Typical Examples:

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