The Airline Industry & Internal Marketing: Part 2

The Value of Internal Marketing in the Airline Industry:

  • Internal Marketing as a Management Strategy
  • Mass Internal Communication: Company Media Channel
  • Internal Relationships: Fostering Company Relationships to Reflect Brand Values
  • Information and Technological Support: Company Bases That Cross Borders and Time Differences
  • Empowerment and Motivation of Employees: Enabling Employees for Real Time Problem Solutions

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