The people of Sweden have been stereotypically known to be a reserved bunch, so Carlsberg have created a competition to help Swedish people express their courage. They recommend acts on the website to participate in the competition – the goal of the competition is to find Sweden’s most courageous folk. The app for the competition contains over 500 missions, each representing a social challenge. Many of the challenges require social media and use of a smart phone to succeed. Participants can then upload their version of each challenge.
Here’s the website: http://www.unbottleyourself.com/home.html