Ikea asks: “How do you prove that the Swedish furniture store has so much to offer, you can tell something different about it every day?”
Daily storytelling here: Ikea 365 Campaign: One commercial a day for a years duration. A campaign by IKEA Holland by Lemz that shows the variety of products that Ikea has to offer. Also helps keep conversation and ‘buzz’ live around the brand. The first of the 15-second clips from ad shop Lemz launched last Sept. 1, and after 250 spots, Ikea claims a 6 percent uptick in “top-of-mind” awareness. Here is a video to help explain the whacky idea!
Read an article on it here too: http://www.adverblog.com/archives/004453.htm