Pepsi has introduced beverage vending machines that encourage mobile consumers to partake in random acts of refreshment.
The “social vending” system lets people buy their friends a soda using touch screens. At a basic level, the screen enables regular purchasing. In beverage gifting instances, it will include a keyboard to type in the recipient’s mobile phone number, name, and a personalized message. The machine also has a built-in camera so buyers can include a video as part of their gifting message.
Here is a YouTube ad to help explain: