A slideshare on the social media campaign and short article discussing its figures, reasons for success, and implications.
“In brief: consider different social networks and use of mobile to be where your audience is and engage.
Lesson: keeping people engaged means recognizing their enthusiasm and support. This should be an ongoing effort, however, and not just a one time thing. Once you open the door to your house, in this case the White House, there is no going back.”