Dos Equis is inviting fearless New York eaters to celebrate Cinco de Mayo with delicacies from its Feast of the Brave Taco Truck. From April 28 to May 7, the truck is making multiple stops each day throughout Manhattan.
Dos Equis has nearly 1.1 million “likes” on Facebook, where it streams live video from the truck locations and has a photo album with 125 pictures of brave feasters. The Facebook page also has a “Taco Tracker” map with pins indicating all 21 spots where the truck will stop, from Midtown East in Manhattan to Williamsburg, Brooklyn.
In addition, the Facebook page includes Twitter updates and asks fans to check in on Foursquare and Facebook Places. All in all, a solid campaign that drives consumers to the brand’s social media paltforms.