In New Zealand in an attempt to highlight issues around safe driving, particularly during rain resulted in this extreme advertisement campaign. After a particularly wet season road deaths had risen considerably. The advertisement here bleeds when it rains.
Airline activist Plane Stupid launched a graphic cinema campaign, which is aimed to show the impact that global warming is having on polar ice caps and thus highlight the problem of carbon emissions. The advertisement agency, Mother, had this to say with regards the advertisement: ‘We wanted to confront people with the impact that short-haul flights have on the climate,’ said Robert Saville, a director at Mother. ‘We used polar bears because they are a well understood symbol of the effect that climate change is having on the natural world’.