Montana Meth Project: ads that ‘hit you right between the eyes’

The Montana Meth Project was a number of advertisements that were run in the Montana area in an effort to curb the increasing usage of the drug meth among the younger population. The advertisement campaign aims to highlight the social consequences of using the drug. Dennis Taylor, the Project’s executive director said the ads are supposed to ‘hit you right between the eyes’. He says he hopes a change in attitude about the drug will lead to changes in behaviour.