Analysis of the Business Model and Strategic Management at Irish Betting Company Paddy Power

The document detailing the content below can be provided on request.

  • Company Profile: Paddy Power PLC
  • Analysis of Board Composition and Competencies
  • Analysis of Key Performance Indicators (KPI’s)
    • Key to Success of Paddy Power
    • Growth in Core Areas of Business
    • Market Share Price
    • Financial Statements: Profit / Loss Statement
  • Analysis of Managerial Strengths & Weaknesses
    • Unique Business Model: e.g. Offering Diverse Options in Online Betting
    • Strong Strategic Planning Underpinning Expansion and Growth
    • Board of Directors and CEO
    • Expansion of Products into Markets
    • Rise of Spread Betting: Riding The Wave
    • Successful Entry Into Australian Market: Acquisition of Sportsbet
    • Increase in Brand Value and Brand Awareness
    • Creative and Controversial Marketing and Advertising Campaigns

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Brand Recall With A Difference

The advertisement begins with a man stating ‘We want people to remember our name; outpost.com. That’s why we went to day care centres all across this great country of ours and met with youngsters. Then we permanently tattooed their foreheads with our name.’ The advertisement then shows a number of the children crying with the tattoo on their forehead. The advertisement ends with the man at the beginning saying ‘Excessive? Maybe. But we’re on a mission.’ The advertisement also points out that complaints should be sent to outpost.com.