Why would you drink out of an ordinary (and the iconic) green Heineken beer bottles when you could drink out of the Heineken personalized bottles? In a way they do remind me of the Andy Warhol BMW art car’s I have discussed here before with the combination of art and a brand in a innovative idea. To design, order, and pay for post and packaging they do cost quite a bit; somewhere in the region of €30 for six bottles. Undoubtedly they are a unique gift for someone for Christmas or a birthday. Otherwise I’m not quite sure if it a profitable idea. It will help foster a relationship with the youth and actually might not be drank and be kept as an ornament. Delivery also takes 15 days. 15 days? But I want a beer now!
Andy Warhol’s and BMW’s art car’s remain one of my favourite examples of a mash up of creativity, innovation and marketing ingenuity.