Mercedes-Benz is utilizing the New York International Auto Show (NYIAS) to get off to a fast start on Foursquare.
In its first-ever Foursquare promotional offer, geo-social users checking in at the Jacob K. Javits Center in Manhattan, NY, will be encouraged to locate a Mercedes product specialist and show him or her their phone screen. Then, they will receive a $1,000 off voucher for a new car purchase. (Any excuse to put an picture of a Mercedes Benz car in a blogpost!)
Here’s my source: http://www.clickz.com/clickz/news/2045292/mercedes-1st-gear-foursquare-usd1-check-ins-video