UK Car Crash TV: Think!

This advertisement was part of the UK wide Think! initiative to highlight the awareness around safe driving. Fear appeals and social marketing causes have long been recognized for their impact when used in tandem. Changing behaviours through eliciting fear: hard hitting stuff.

Bleeding Billboard in New Zealand

In New Zealand in an attempt to highlight issues around safe driving, particularly during rain resulted in this extreme advertisement campaign. After a particularly wet season road deaths had risen considerably. The advertisement here bleeds when it rains.