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Personal Media Insights Digest: The future of voice search

Posted on November 21, 2011 by gwilliamrobinson

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Article name: Tablet computer are changing professional sports Click here to read

Sports Industry Insights

  • NFL teams have purchased iPads for their players and coaches to use instead of the standard playbook. Baseball and hockey leagues have also taken notice of the advantages of mobile technology.
  • These devices are slowly starting to change the way professional teams operate, offering high-quality video and Internet connectivity almost anywhere.
  •  Allow coaches to watch college games while evaluating players involved in the draft, said head coach Raheem Morris

Article name: Social commerce fashion industry report – shoedazzle dazzles, manolo blahnik suck  Click here to read

Fashion Industry Insights

  • Top 6 fashion brands social commerce IQ: 1.ShoeDazzle, 2. Rocawear, 3. Barneys NY, 4. Betsey Johnson, 5. Verragio, 6. Fergie Footwear
  • fashion industry is the most intimately social
  • New trends are predicted to be in-store technology (mobile and tablets), live streaming, allowing to buy directly from fashion live-streams on mobile

Nordstrom creates cross-channel interaction for brand loyalists Click here to read

Fashion and Retail Industry Insights

  • Nordstrom launched its first mobile app this week – combines commerce, customer service and cross-channel engagement
  • Customers can curate their own style
  • Keeps customers within the app to purchase products

Article name: How does voice search change the travel industry? Click here to read

Travel and Airline Industry Insights

  • Reschedule flights on-the-fly through voice command systems
  • Siri doesn’t do flights at the moemnt, but Apple is mapping it towards high opportunity transactional industries – like travel
  • Natural language voice coudl help cut inefficient online search and intermediary steps and costs
  • technology and costs barriers are currently too high to develop user-acceptable speech technology

Article name: AOL shifts strategic focus to tablet, mobile-first monetization Click here to read

Publishing, IT and Internet Industry Insights

  • AOL shifting its focus to mobile and tablets – more opportunities to monetize than compared to on the web
  • Its media properties include Moviefone, Huffington Post, Endgadget, MapQuest, and Distro which they have built out mobile presences for
  • They’ve seen this with iPad consumer behavior – “it is how people start their day and end their day”… “what we’ve seen with the iPad is that people lean back to engage”
Posted in mobile, social & digital playbook Tagged apps, behaviour, consumer, fashion, internet, IT, media, news, persona, publishing, retail, smartphone, sports, tablet, travel, update

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