Relationship Marketing in the 21st Century

  • Creating Profitable and Interactive Relationships with the Consumer
  • Core Areas for Consideration
    • Trust Management: The Customer is a Stakeholder Too
    • Loyalty Programs & Initiatives: Airlines and Frequent Flyer Clubs
    • Social Bond and Interactivity¬† in Online Relationship Marketing
    • Support Services & Complaint Management
  • Social Media and Connecting with the Masses
  • Social Media Engagement Activities as ¬†a Platform for Creating Communities
    • Facebook, Twitter, Foursquare, LinkedIn, YouTube, Delicious, Buzz, Diggit, Stumble Upon, Blogs, SCVNGR, GetGlue
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