Here is one video that caught my eye during the week:
It’s the first time I have heard this term ‘incidental media’ before. Things I like about this video:
- Reeks authenticity and character
- Idea that advertising in the public landscape does not have to be intrusive
- Dynamic form of interactive surfaces
- Poses real life scenarios and how personal media and interactive surfaces will solve everyday banal life problems
- Integration and mixing of media with other news and publishing content
- Real-time nature of the data and media
- Use of receipts with value-adding and timely information