Personal Media Insights Digest: Augmented reality and rabbits

Article name: Majority of digital magazine readers want in-app, eCommerce features Click here

Publishing, News & Media Industry Insights

• Digital subscribers are interested in ability to make impulsive purchases within magazine app
• Users want videos in digital editions to run less than a minute, no longer
• Idea that consumers may at the very least be demanding the means to buy advertisers’ products within their apps

Article name: Augmented reality heading to contact lenses Click here

Augmented Reality Insights

• New type of contact lens which can contain electronic displays.
• The technology has so far been used on rabbits
• Could one day be used in gaming

Article name: All your 6 year old wants for Christmas is… an iPad Click here

Tablet Consumer Behavior & Education Sector Insights

• According to new Nielsen stats, 44% of kids between the ages six and 12 want an iPad for the holidays
• Their hands intuitively interpret these touch devices as toys
• An iPad is an ideal kid pacifier. For starters, parent-selected children’s apps for the iPad are likely to be more educational than TV
• The old-fashioned story book is turning interactive, thanks to iPad apps

Article name: Did eBay just create couch commerce? Click here

Commerce and Media Consumption Insights

• eBay has added a “Watch with eBay” tab to its iPad app that will serve product listings according to what a consumer is watching on TV.
• Consumers only need to enter the zip code and cable provider when they first use the tab
• eBay ran a non-consumer-facing pilot program of the tab with Bold and the Beautiful that made every single item in an entire episode taggable

Article name: Media multitaskers pay mental price, Stanford study shows Click here

Consumer Behavior and Media Consumption Insights

• People who are regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one job to another as well as those who prefer to complete one task at a time
• “They’re suckers for irrelevancy,” said communication Professor Clifford Nass at Stanford
• They’re not able to filter out what’s not relevant to their current goal

Analysis of Consumer Behaviour: Consumption in the 21st Century & Seeking Identity

The process of seeking identity in oneself is a complex and layered one that is interwoven with the human act of consumption in the 21^st century. Benwell and Stokoe (2006:170) ponders on the nature of the complex relationship between identity and consumption. One way that Benwell and Stokoe (2006:170) identify how this relationship can be understood is through the interpretation that accords the consumer more power. This interpretation sees consumption as an activity, by which individuals expressidentity and forge solidarity and where the consumer is understood to be competent in playing with or resisting the codes of consumption.

• Experience and the Search for Identity: Experiential Consumption as an Endless Search

• Exhibitionism and the Search for Identity: Extreme Consumerism and Voyeurism

• Compulsive Consumption and Identity: A Degradation of Human Behaviour Exploited Through Consumerism

Ref:Benwell, B and Stokoe, E (2006) Discourse and Identity,Edinburgh University Press Ltd, Edinburgh, pp. 165 – 203