The advertisement is projected in a fashion so that it appears everyone in the scene is part of a first person shooter game trying to kill each other with their weapon (their finger!). Everybody has their hands shaped as a gun and shouts ‘bang’ when they shoot to mimic a gunshot. People begin to crumple to the ground as if they have been shot dead.
All in all, a great creative and interactive advertisement that draws in the viewer from the outset with the tense undertones opening the advertisement. An advertisement that undoubtedly possesses viral qualities for people to spread to their friends in social media channels too.