Dos Equis is inviting fearless New York eaters to celebrate Cinco de Mayo with delicacies from its Feast of the Brave Taco Truck. From April 28 to May 7, the truck is making multiple stops each day throughout Manhattan.
Dos Equis has nearly 1.1 million “likes” on Facebook, where it streams live video from the truck locations and has a photo album with 125 pictures of brave feasters. The Facebook page also has a “Taco Tracker” map with pins indicating all 21 spots where the truck will stop, from Midtown East in Manhattan to Williamsburg, Brooklyn.
In addition, the Facebook page includes Twitter updates and asks fans to check in on Foursquare and Facebook Places. All in all, a solid campaign that drives consumers to the brand’s social media paltforms.
The LVMH brand Moët, the “Most Loved Champagne” has protected its tweets so that users must submit a request before becoming one of its (fewer than 400) followers; it has also developed a Facebook page that doesn’t allow its 60,000 fans to comment or contribute, except to specific campaigns and under strict conditions (e.g. through the Moët Miami app).
Through protecting tweets and restricting Facebook comments, they are reinforcing the exclusivity experience through the use of social media. This is particularly effective for a luxury brand such as Moet, which allows them to gain greater control over UGC content on the brand on its platforms.
All five UFC 129 preliminary contests not shown on television will stream live on social networking site Facebook prior to the event’s pay-per-view broadcast, the promotion announced late Wednesday night. The event UFC 129 is expected to host more than 55,000 fans and earn a live gate in excess of $10 million. The Spike TV “UFC Prelims Live” special, which airs after the Facebook stream and one hour prior to the pay-per-view broadcast.
The objective of the campaign was to drive fan growth on the Pretzel Crisps Facebook page by increasing the number of likes bestowed upon the brand. The strategy? Reward fans of the brand with deals when they join the community.
At February’s tail end, Pretzel Crisps posted its first coupon, a $1-off deal, on its Facebook page, and the number of fans jumped from 5,000 to 12,000. The original $1-off coupon was quietly replaced with a “buy one, get one free” coupon. There was no promotion, no status update and no pricey public relations or advertising push announcing the change. In a repeat performance, within 36 hours, Pretzel Crisps doubled its fan base.
Porsche have imprinted the names of the 1million like viewers on Facebook onto one of its GT3 car. They also created an interactive website to view your name on the car – pretty cool looking motor. All round, an intriguing way for its fan base to interact with Porsche cars and engage with the brand.